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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 25articles · 30d
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- Aug 16, 2026earliest in window
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News
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Era
2+ week, 6+ day ago (1359+ words) When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May,…...
Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?
2+ week, 6+ day ago (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...
The Agency Black Box Is Breaking. Horizon Media???s Bob Lord Explains Why
3+ week, 4+ day ago (974+ words) Bob Lord has spent decades at the intersection of technology and marketing. He was the global CEO of Razorfish and led digital transformation at IBM before joining Horizon Media as president early last year. At Horizon’s helm, he’s pushing the…...