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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 28articles · 30d
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- Aug 16, 2026earliest in window
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- 373avg words
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News
The Great Meta Migration
2+ week, 5+ day ago (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...
Ad Tech Will Keep Being Used In Ways We Never Intended Unless We Do Something About It
2+ week, 6+ day ago (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...
Why Social Media???s Ad Dominance Is A Billion-Dollar Measurement Illusion
3+ week, 4+ day ago (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market
3+ week, 6+ day ago (959+ words) Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining…...