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Adexchanger

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

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adexchanger.com > daily-news-roundup > demand-for-dead-data-chatgpts-miraculous-disappearing-advertisers

Demand For Dead Data; ChatGPT???s Miraculous, Disappearing Advertisers

3+ week, 4+ day ago   (797+ words) One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a…...