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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
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News
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Era
2+ week, 6+ day ago (1359+ words) When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May,…...