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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
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- Aug 16, 2026earliest in window
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News
Agentic AI Is Rewriting The Pharma Marketing Playbook
3+ day, 5+ hour ago (884+ words) this progress is that pharma companies are using AI to unlock potential treatments for smaller and smaller...challenge that pharma marketers will increasingly face as AI speeds up and optimizes drug development: Precision...precise approach to commercialization. But just as…...
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
3+ week, 4+ day ago (616+ words) calculations is that the person reviewing and improving AI drafts is usually more senior and costs more than...spends a lot of time fixing average work done using AI, the process can actually lower productivity. This...workflow. To see real…...
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
3+ week, 2+ day ago (978+ words) of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in…...
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
3+ week, 3+ day ago (774+ words) August. So this year, I had the bright idea of using an AI agent to merge the two school supply lists into one....worth pointing out, than it might have taken me), my AI agent added more and more of…...
Google???s Bidding Change Proves Agentic Advertising Has An Agency Problem
1+ week, 6+ day ago (901+ words) basic pressure: Spend at historic levels to win the AI race while proving those investments can produce...expenses rose by 55%. Free cash flow fell by 91% as AI infrastructure spending consumed nearly everything...results when platforms are under a mandate to…...
The Agency Black Box Is Breaking. Horizon Media???s Bob Lord Explains Why
3+ week, 4+ day ago (974+ words) agency is for. What is stopping agencies from using AI to drive client growth instead of just cutting costs?...industry at large. The initial instinct of utilizing AI revolves around cost reduction. But holdcos are not chasing the other profound…...
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Era
2+ week, 6+ day ago (1359+ words) digital publishers – Prebid’s main constituency – face AI search-driven downturns in traffic and revenue, and...broader programmatic ecosystem experiments with new agentic AI sales tools. But instead of seeing this as a bad...picture now complicated by the emergence of competing agentic…...
Google???s Mass Arbitration Problem
3+ week, 5+ day ago (627+ words) If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. A few years ago, for example, the firm filed more than 75,000 arbitration demands over Amazon’s…...
The Driverless Advertising Revolution; Walk A Mile In My Crocs
2+ week, 5+ day ago (912+ words) tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen...
Ad Tech Will Keep Being Used In Ways We Never Intended Unless We Do Something About It
2+ week, 5+ day ago (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...