3+ day, 18+ hour ago   (884+ words) Traditional marketing has been designed, for the most part, to reach the largest audience for the lowest-possible...The real opportunity is to apply AI to marketing and commercial decision-making itself rather than just...

3+ week, 4+ day ago   (974+ words) Bob Lord has spent decades at the intersection of technology and marketing....In your ARF keynote earlier this year, you said you were shocked by how opaque marketing measurement...The lack of transparency in the marketing world is remarkable to…...

3+ week, 4+ hour ago   (621+ words) Most companies running AI-powered marketing tools are not ready for what this means....Now marketing needs to pay attention because this changes the conversation and the questions that marketers...We’re relearning that solving billions of repetitive decisions efficiently is a…...

2+ week, 6+ day ago   (1359+ words) But instead of seeing this as a bad time for a leadership shake-up, Katie Morgart, Prebid’s VP of marketing...As a CTO with 20-plus years of engineering experience, he brings a deeply technical perspective as Prebid...

2+ week, 6+ day ago   (912+ words) discounts and retail media promos that would sell the glut of shoes, but cheaply and laden with marketing...also admit to having overstepped over the past year or two with deep discounts and retail trade marketing...

3+ week, 6+ day ago   (885+ words) Prebiotic soda brand Poppi, for one, describes its marketing strategy as “community first,” Sophia Sesto...But advertisers face a trade-off in crowdsourcing their marketing: They sacrifice brand voice and content...opportunity to learn from Google’s mistakes, Jon Kagan, director of…...

4+ week, 15+ hour ago   (951+ words) Still, just last month, Reddit announced new automated tools for catching marketing spam and bot-driven...

3+ week, 4+ hour ago   (776+ words) But in general consumer marketing, there’s a new trend of brands embracing the language of “maxxing,”...

2+ week, 4+ day ago   (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...

3+ week, 5+ day ago   (589+ words) One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a…...