3+ day, 4+ hour ago   (884+ words) One implication of this progress is that pharma companies are using AI to unlock potential treatments for smaller and smaller patient populations, as in for rarer diseases and conditions that traditionally would not be a priority. Indeed, over the past…...

1+ week, 3+ day ago   (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...

1+ week, 6+ day ago   (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...

2+ week, 4+ day ago   (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...

2+ week, 5+ day ago   (912+ words) Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now…...

2+ week, 5+ day ago   (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...

2+ week, 6+ day ago   (1359+ words) When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May,…...

2+ week, 6+ day ago   (776+ words) Matt Prohaska has spent more than a decade helping publishers, brands and their ad tech partners clean up their data strategies. Now, he’s turning that playbook over to nonprofits. For example, DetecTogether – which helps firefighters detect cancer earlier – lacked the…...

2+ week, 6+ day ago   (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...

3+ week, 2+ day ago   (978+ words) Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors....