5+ day, 21+ hour ago   (1217+ words) As AI transforms the way consumers search, discover, and engage with brands, how do you see the traditional marketing funnel evolving over the next few years? Marketers need to see the whole operating system together instead of different layers of…...

1+ week, 3+ day ago   (681+ words) Nath described MFA websites as platforms that mimic regular content websites but are essentially built to generate impressions and clicks. Unlike more conventional forms of invalid traffic that can be identified through fraud detection and measurement tools, MFA sites can…...

1+ week, 3+ day ago   (342+ words) Technology, in this context, is not the idea itself but an enabler of deeper consumer involvement. From immersive screens, projection mapping, AR and VR to gamification, gesture-based interfaces and interactive physical installations, Shrivastava demonstrated how technology can be deployed with…...

1+ week, 4+ day ago   (407+ words) The One Club for Creativity, in partnership with Google, has launched the first global edition of the One Club AI Creative Challenge, bringing AI creators from around the world together for a live, competitive creative tournament. Following initial competitions held…...

1+ week, 4+ day ago   (1228+ words) The battle for consumer attention has never been more intense. But the bigger challenge for marketers today is not merely getting noticed, it is making sure that what gets noticed actually means something. Opening the session, Kushal Sanghvi, Director, Komerz,…...

1+ week, 5+ day ago   (938+ words) Anchored around the theme ‘The Future-Ready Marketer: Predictive, Personal and Purpose-Driven’, the conference is designed to move beyond the usual AI-and-marketing conversation and address a more fundamental question: what should marketers optimise for when attention, data, personalisation and even consumer…...

2+ week, 4+ day ago   (1641+ words) The festive season has always been a battle for attention. This year, brands are fighting that battle with a new weapon and a new problem. As AI-driven reels, synthetic visuals and automated content flood social feeds, the sheer volume of…...

2+ week, 5+ day ago   (640+ words) This is where I believe the role of the modern CMO has evolved. Beyond building an external brand, the CMO has a unique opportunity to orchestrate experiences that help employees connect with the organization's vision, values, and purpose. Workplace branding…...