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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
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The secret strategy Indian brands use to turn physical ads into viral attention hits
3+ day, 6+ hour ago (523+ words) itself. Smart marketing teams build a synchronized digital engine around the physical installation to guarantee...creative street-level anchors with high-velocity digital creator movements. The first pillar is the physical...marketing breakdown and industry platforms. Specialized digital publication hubs analyze the…...
ARM Worldwide integrates ChatGPT Ads into paid media strategy
5+ day, 2+ hour ago (308+ words) its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations,...of ARM Worldwide, says “For years, performance advertising has largely been built around the…...
KRAFTON Ad Platform India launches ad-tech business, partners with BGMI
3+ week, 3+ day ago (218+ words) India), the Indian subsidiary of South Korea-based advertising technology company NEPTUNE, has officially launched its advertising technology business in India Established in April 2026, KADP India will focus on advertising technology and operations in the Indian market...company has partnered with…...
Brands publish more content than ever—but is it growing their value?
1+ week, 4+ day ago (716+ words) any companies. One of the main myths regarding digital marketing is that education builds a strong brand....
ReBid adds ChatGPT ads to its AI marketing platform
6+ day, 6+ hour ago (166+ words) marketing platform. The move allows brands to manage advertising on ChatGPT alongside channels including Google,...Snapchat and DV360. The integration brings ChatGPT advertising data into ReBid’s existing campaign and analytics...performance across channels and compare AI-led advertising with other media. The…...
Meet the afaqs! Digital Evangelists' League class of 2026
3+ week, 1+ day ago (496+ words) The second edition of the afaqs! Digital Evangelists' League (aDEL) took centre stage...who have played a meaningful role in advancing digital advertising and marketing in India. As digital has evolved from an emerging medium into an essential...buyers and…...
The AI-led media buyer will design the system, not just run the tool: Ankit Desai
1+ week, 6+ day ago (1154+ words) Marriott, Mumbai, Ankit Desai, head of media and digital marketing, Marico, argued that the answer is not...
KFC takes its ads to ChatGPT in a first for India's QSR sector
1+ hour, 43+ min ago (308+ words) Consumers asking ChatGPT what they can eat for under Rs 100 will now find KFC among the answers. The QSR chain has become the first brand in its category in India to advertise on ChatGPT, using the platform to promote its…...
Frodoh partners with STAGE to bring first-screen ads to its OTT app
4+ day, 23+ hour ago (181+ words) app. The technology will allow STAGE to offer advertising placements on the home screen and discovery...interface while keeping content streaming free of advertising. Frodoh's framework is designed for connected...
When media metrics stop being enough, what defines marketing success?
5+ day, 12+ hour ago (852+ words) success? For mutual funds, the distance between advertising and action can be substantial. Goyal pointed...Earlier, it could be done very easily through advertising. Now, because the content consumption habit...associations through formats beyond conventional advertising. Krishnan agreed, questioning the…...