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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Snapchat launches shoppable AR Lenses
2+ day, 2+ hour ago (36+ words) campaignlive.co.uk Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat....
Asos jumps on new Instagram video carousel ads
2+ day, 22+ hour ago (39+ words) Campaign UK Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell....
Facebook corporate becomes Meta - good move or 'pitiful'?
3+ day, 5+ hour ago (44+ words) Campaign UK Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse. by Mariah Cooper and John Harrington...
MediaCom works with Facebook on new social media-friendly content service
3+ day, 9+ hour ago (35+ words) Campaign UK MediaCom has launched a new service, Feed Ready, intended to help brands ensure their content better suits the environments of different social networks....
The internet of nothing: the future of brand value in a sharing economy
3+ day, 7+ hour ago (39+ words) Campaign UK When the world's most powerful brands don't invest in creation or ownership in the traditional sense, where does the future of marketing value lie?...
Facebook chief: We are 'people first, transparent and striving to be open"
3+ day, 11+ hour ago (39+ words) Facebook chief: We are 'people first, transparent and striving to be open' Campaign UK Nicola Mendelsohn, Facebook's EMEA vice-president, has set out the values of the tech giant following a spate of scepticism from advertisers about its ad platform....
R/GA hires Google's Andre Le Masurier as EMEA creative chief
3+ day, 16+ hour ago (23+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
The Great Outdoors: Chris Clarke, chief creative officer, DigitasLBi
3+ day, 21+ hour ago (38+ words) Campaign UK As the global spotlight turns on creativity in Cannes, Campaign talks to top creatives about the creative power and potential of digital out-of-home - from London and Cannes...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
4+ day, 35+ min ago (40+ words) Campaign UK Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes....
Heineken top marketer: brands do have a role in achieving social change
4+ day, 2+ hour ago (34+ words) Campaign UK Heineken has defended the beer brand's recent social experiment, arguing that brands can have a role in facilitating difficult discussions....