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News
As Google’s ad tech case nears its end, the antitrust fight moves to AI
16+ hour, 7+ min ago (1236+ words) Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got…...
Media Buying Briefing: How Publicis keeps winning clients without pitches
16+ hour, 11+ min ago (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...
Google rolls out pay-per-use AI licensing program to publishers
16+ hour, 8+ min ago (1055+ words) Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large…...
OpenAI's next ChatGPT ad format: click to chat, not to site
16+ hour, 7+ min ago (599+ words) OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad…...
Why the CMO's next chapter is becoming a true business leader again
3+ day, 22+ hour ago (526+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past two decades, that relationship eroded as marketing expanded and became disconnected from the metrics that define business performance. Recent research from McKinsey & Co. found that while…...
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
4+ day, 7+ hour ago (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
4+ day, 9+ hour ago (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...
AI reshapes agency economics, but their contracts are still scrambling to catch up
4+ day, 16+ hour ago (550+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the…...
Google avoided (yet another) breakup... now comes the test of the ad tech remedies
4+ day, 16+ hour ago (731+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series → Last week’s remedies ruling in the U.S. Justice…...
Digiday Programmatic Marketing Summit
4+ day, 23+ hour ago (62+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Prices on passes increase after February 23. Add a calendar reminder. Learn more about lead generation, thought leadership and branding opportunities for this event. Are you a marketing executive? You…...