13+ hour, 14+ min ago   (1055+ words) Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large…...

13+ hour, 13+ min ago   (599+ words) OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad…...

4+ day, 4+ hour ago   (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...

1+ week, 5+ day ago   (940+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders A generation of content creators is growing up, and so are the brand deals they’re being offered. “People were like, ‘Unfollow! This isn’t what I’m here for.’ They thought…...

2+ week, 3+ hour ago   (253+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s…...

3+ week, 1+ hour ago   (750+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics…...

3+ week, 13+ hour ago   (608+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s enterprise ambitions have found a new target: ad teams. The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a…...

3+ week, 4+ day ago   (427+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or…...

3+ week, 4+ day ago   (640+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand…...

3+ week, 5+ day ago   (146+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. “This…...