3+ hour, 28+ min ago   (508+ words) Founder Kiran Shah aims to pivot the ice cream brand's influencer budget, citing challenges in measuring ROI. Jul 27, 2026, 9:08 pm Go Zero has shut down its influencer marketing budget and will redirect the spend towards hiring two full-time in-house content creators,…...

3+ day, 16+ hour ago   (132+ words) The film introduces the Galaxy Watch9. Jul 24, 2026, 11:24 am Samsung has rolled out a film introducing the Galaxy Watch9. What we think about it: Using a simple, relatable premise to communicate the product's health-focused proposition, the film effectively balances product education with storytelling....

1+ week, 5+ day ago   (341+ words) The platform will combine AI tools with local marketing capabilities, backed by the company's Bengaluru expansion. Jul 15, 2026, 8:36 pm Innocean India has launched AI Studio, an AI-powered marketing platform aimed at helping brands and dealer networks create, manage and optimise local…...

1+ week, 5+ day ago   (255+ words) The author explains how helping businesses understand emerging risks can position brands as trusted advisors long before purchase decisions. Jul 15, 2026, 10:44 am Risk was once viewed as the responsibility of operations, compliance, or legal teams. Today, it has become a strategic…...

1+ week, 6+ day ago   (444+ words) The author argues enterprise AI's biggest barrier is infrastructure, not intelligence, with data readiness remaining a delayed priority. Jul 14, 2026, 9:44 am There is a moment at most technology conferences when the distance between the keynote stage and the real world becomes…...

2+ week, 3+ day ago   (1372+ words) The Trade Desk's Rahul Kapoor on why brands are shifting budgets beyond onsite to influence consumers before they enter commerce apps. Jul 10, 2026, 11:18 am Quick commerce has been sold as the closest thing to the point of purchase. Are brands now…...

2+ week, 3+ day ago   (286+ words) An ad film featuring Amitabh Bachchan has been rolled out to highlight how Gemini will bring aspirants to the hot seat. Jul 10, 2026, 11:34 am Google India and Sony Pictures Networks India (SPNI) have partnered to integrate Google Gemini into the upcoming…...

2+ week, 4+ day ago   (688+ words) Debuts 'Business Agent for Leads' in India, expanding Gemini-powered ads. Jul 9, 2026, 11:42 am Google unveiled a new suite of Gemini-powered advertising, commerce and measurement tools for Indian marketers at Google Marketing Live India 2026, with the developments shared during a virtual roundtable…...

2+ week, 4+ day ago   (755+ words) The author states how one of the clearest takeaways from the festival was that AI and influencers emerged as creativity's replacement. Jul 9, 2026, 10:05 am Every year, Cannes Lions showcases the world's best creative and marketing work. Yet, among the thousands of…...

2+ week, 6+ day ago   (708+ words) The author explains how the most expensive strategy is usually not having one. Jul 7, 2026, 10:50 am Remember that moment on Shark Tank India when a founder referenced a McKinsey report and the sharks immediately burst out laughing? I mean, I'd probably…...