3+ week, 5+ day ago   (762+ words) AI can build an itinerary in seconds. News Australia is betting travellers will increasingly want a human to tell them whether any of it is actually worth doing. That proposition sits at the heart of the publisher's latest Beyond ’27 strategy,…...

2+ week, 2+ day ago   (660+ words) Trust Bank is betting on conversational AI to change how customers interact with their finances, after finding that around 80% of its active customers view and analyse their spending transactions every month. The insight has led to the launch of 'Trust…...

1+ mon, 6+ day ago   (776+ words) TikTok Shop Singapore has taken its 9.9 campaign beyond the screen and onto the streets of Orchard Road, as the eCommerce platform looks to blur the lines between online shopping and physical retail experiences. At the centre of the campaign is…...

3+ week, 3+ day ago   (482+ words) Havas is making Australia a regional hub for AI-enabled production, launching the first Asia Pacific origination Centre of Excellence for its global Prose on Pixels network. The move puts Australia at the centre of Havas’ push to rethink how creative…...

1+ week, 2+ day ago   (597+ words) Claude maker Anthropic is stepping up its build-out across Asia Pacific, appointing former Meta and Deel executive Antonia Sanda to lead communications in Australia and New Zealand while recruiting for a regional marketing leader and a string of new roles…...

3+ week, 3+ day ago   (265+ words) Involved Media has promoted Cristina Spizzica to business intelligence director, putting its AI adoption strategy under the same leader responsible for the agency's business intelligence capabilities. Spizzica will lead the independent media agency's AI initiatives and drive adoption across the…...

1+ week, 2+ day ago   (400+ words) Maybank Singapore has appointed We Are Social as its social media agency of record following a competitive pitch process. The appointment comes after the bank launched a social media pitch in April, seeking an agency partner to manage its social…...

1+ week, 2+ day ago   (357+ words) Australian marketers are increasingly worried about how AI systems represent their brands, but new Contentful research suggests many aren't measuring it. The research found 40% of Australian marketing leaders nominate inaccurate representation by AI systems as their biggest concern, almost double…...

3+ week, 3+ day ago   (345+ words) TREYNA Group is expanding its public relations capabilities through the acquisition of Evident, bringing the corporate and advocacy communications specialist into its growing agency portfolio. From 1 October 2026, Evident will operate as TREYNA Evident, a business unit of TREYNA PR. The…...

6+ day, 15+ hour ago   (534+ words) Singapore's Ministry of Health (MOH) is looking for a creative agency to overhaul its social media strategy, manage content across its platforms and develop a new brand mascot. The ministry has issued an invitation to tender for creative and social…...