4+ day, 10+ hour ago   (103+ words) For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm. Become a free MediaPost member now to read this article Log in if you are already…...

1+ week, 4+ day ago   (233+ words) At our Retail Insider Summit in Lake Tahoe, leaders from American Girl, Saatva, Lowe’s, Marc Jacobs, and Discount Tire shared insights on revamping retail tactics, AI-driven intelligence, data strategy, personalized engagement, and always-on customer listening. Catch the best moments from…...

2+ week, 3+ day ago   (492+ words) Bill Gates, who co-founded Microsoft in 1975 with his childhood friend Paul Allen, issued a warning this week that artificial intelligence (AI) will lead to widespread unemployment and societal decline if world governments and AI labs do not take immediate action…...

2+ week, 6+ day ago   (219+ words) Legislators are taking aim at employers that advertise “ghost jobs” -- positions that may not actually exist, Morning Brew reports. For instance, the New York state legislature recently passed a bill that would fine companies that fail to mention expected hiring…...

2+ week, 5+ day ago   (234+ words) Legislators are taking aim at employers that advertise “ghost jobs,” positions that may not actually exist, Morning Brew reports. For instance, the New York state legislature recently passed a bill that would fine companies that fail to mention expected hiring…...

3+ week, 17+ hour ago   (319+ words) Artificial intelligence (AI) has helped social-media companies to provide marketers with faster and more seamless ways to target consumers, develop creative, and forge partnerships. However, brands feeding their real-time community insights into AI systems are seeing a creative advantage, according…...

3+ week, 2+ day ago   (218+ words) AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to a newreport from Metricool, Net Influencer reports. But 14% say AI-generated content performs worse than human-made, up from 5% in 2025. The biggest…...

3+ week, 4+ day ago   (424+ words) Orchestra’s EVP, Head of Paid Media, writes, “Everyone is talking about AI, automation, and the future of media. Almost nobody is talking about the fact that many paid media teams are still organized like it's 2015.” For most of my career,…...

4+ week, 1+ day ago   (242+ words) Content has always been a part of B2B marketing, going back to the World War I era when companies routinely offered bombastic-sounding industrial papers. Some still do, but an increasing number are turning to formats like video. For example, 61% expect their…...

4+ week, 1+ day ago   (865+ words) The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and every pitch. It’s…...