19+ hour, 31+ min ago   (635+ words) Recoup rate is the share of advertising money leaving one medium that returns to the same sellers elsewhere. UK television recovers roughly 15p in the pound. A recoup rate is the proportion of advertising money leaving one medium that comes back…...

20+ hour, 50+ min ago   (580+ words) Ninth Circuit ruled the user, not Perplexity, accesses a site through an AI agent. Retailers and publishers now face agent traffic no statute lets them bar. A federal appeals court vacated the preliminary injunction that had kept Perplexity AI's Comet…...

1+ day, 1+ hour ago   (537+ words) A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. The term translates the German Markt-Media-Studie, and the format is most entrenched…...

21+ hour, 9+ min ago   (692+ words) microm is the German geomarketing company whose proprietary PLZ-8 grid splits the country into about 83,000 cells of 500 households for cookie-free targeting. Branded models sit on top. The Sinus-Geo-Milieus take the ten Sinus-Milieus from sociocultural research and calculate, for every house…...

21+ hour, 11+ min ago   (812+ words) A supply path is the route a bid request takes from an ad slot to a buying platform. How the intermediaries are recorded, what hops cost and why routes differ. The term exists because programmatic advertising is not a market…...

22+ hour, 59+ min ago   (416+ words) German buyers can now push best for planning survey segments into Hawk as map polygons averaging 500 households. Whether rivals match the grid remains open. microm GmbH and Azerion have integrated the German PLZ-8 geographic grid into the Hawk DSP, giving…...

1+ day, 9+ min ago   (672+ words) Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling. Display is conditional at three points, as the decision text records. Enough advertisements must clear relevance and quality…...

1+ day, 33+ min ago   (634+ words) Twelve CSS firms handling 74% of third-party clicks in the EEA wrote to Brussels on 8 September. Does the 25 September deadline leave room for live testing? Twelve European comparison shopping companies told the European Commission on 8 September 2026 that the remedy taking shape…...

1+ day, 5+ hour ago   (918+ words) Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. Nineteen consumer and digital rights groups wrote to EU decision makers asking them to save a rule that…...

1+ day, 5+ hour ago   (897+ words) HIPAA: the 1996 US law governing protected health information, which decides what health signals may legally reach an advertising platform, and on what terms. For advertising, the law matters because of what it forecloses. A hospital, a health plan or a…...