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News
Observability at Scale: Whatnot at Snowflake Summit
3+ hour, 19+ min ago (1252+ words) Have you ever wondered what is actually happening inside a massive data platform at any given second? For many companies, data infrastructure operates like a black box. Millions of data points go in, complex queries run and reports come out....
Announcing Claude Opus 5 on Snowflake Cortex AI
2+ day, 21+ hour ago (10+ words) Announcing Anthropic Claude Opus 5 on Snowflake Cortex AI Snowflake...
Cleverbridge Uses Snowflake Cortex AI to Accelerate Insights Across $1B+ in Global Software Commerce
3+ day, 3+ hour ago (1146+ words) Snowflake World Tour hits your city See how leading teams deploy agents at scale. Find a stop near you. As an early adopter of Snowflake Cortex AI, Cleverbridge is accelerating internal decision-making, helping teams identify revenue opportunities faster and building…...
Diffusion Models: The Deep Learning Architecture Behind Modern Generative AI
4+ day, 20+ hour ago (11+ words) Snowflake...
Delivering ROI for the Agentic Enterprise: 3 Considerations for Executives
4+ day, 21+ hour ago (905+ words) The promise of AI has captivated boardrooms for years, but the question executives keep asking is, “Where's the return?” While technical teams debate models and infrastructure, C-suite leaders need concrete evidence that AI investments translate to revenue growth, cost savings…...
Optimove Makes Marketing Personal for Millions with AI
4+ day, 19+ hour ago (620+ words) Snowflake World Tour hits your city See how leading teams deploy agents at scale. Find a stop near you. Processing billions of daily customer signals, Optimove helps 500+ brands run sharper campaigns, build lasting loyalty and get predictive customer insights directly…...
Enterprise AI Agents for the Era of Agentic AI
5+ day, 1+ hour ago (384+ words) In 2026, as agentic AI matures, intelligent systems are transitioning from passive assistants to independent actors. This revolution is transforming both the shopping experience and enterprise operations across the supply chain, store operations and product manufacturing. On the consumer front, retail…...
What's New in Snowflake Cortex Agents for Enterprise AI
6+ day, 3+ hour ago (791+ words) The first generation of enterprise AI focused on building agents. The next generation is about operating them at scale. Cortex Agents have always provided a managed runtime for building AI applications inside Snowflake. Over the past year, we've watched customers…...
Virtual Hands-On Lab Build Real-Time Streaming Pipelines with Snowflake
5+ day, 20+ hour ago (155+ words) AI agents make decisions autonomously, but only as fast as the data feeding them. For AI to act in real time, it needs a continuous stream of fresh information flowing without interruption. Snowflake Snowpipe Streaming High-Performance Architecture delivers up to…...
AI Models with Cortex AI Function Studio
6+ day, 1+ hour ago (606+ words) Many AI engineers building pipelines for unstructured data default to using the most powerful (and most expensive) model for every task. While this approach accelerates prototyping, it often sacrifices efficiency and cost optimization in production. However, as AI adoption matures,…...