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News
Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader
1+ hour, 25+ min ago (58+ words) Ad Age Career JourneysâRandom Houseâs Sanyu Dillon on the power of good storytelling as a business leader PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new…...
How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes
1+ hour, 22+ min ago (56+ words) Ad Age How to compete for AI transformation workâand what PepsiCoâs search reveals about the stakes PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech…...
Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now
1+ day, 1+ hour ago (42+ words) adage.com Why BarkleyOKRP won PetSmartâwhat AI and integration reveal about how agencies compete now BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....
Watch the newest commercials from Gain, Bud Light, Google Gemini and more
4+ day, 13+ hour ago (50+ words) Ad Age Watch the newest commercials from Gain, Bud Light, Google Gemini and more PepsiCoâs decision to move global media to Publicis Groupe from Omnicomâmade without a formal pitchâwill sting the U.S. agency holding company....
Watch the newest commercials from The Home Depot, Raising Cane’s, Hanes and more
5+ day, 23+ hour ago (61+ words) PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company. Watch the newest commercials from The Home Depot, Raising Caneâs, Hanes and more PepsiCoâs…...
Fantasy sports app Underdog names Curiosity its agency of record—watch the first campaign
1+ week, 1+ day ago (77+ words) Ad Age Fantasy sports app Underdog names Curiosity its agency of recordâwatch the first campaign Underdog has named Curiosity its first creative and media agency of record, and the shopâs first campaign for the sports betting app features…...
Marketers are scared and scarred. They don’t have to be
2+ week, 21+ hour ago (23+ words) Ad Age Marketers are scared and scarred. They donât have to be...
Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord
2+ week, 1+ day ago (54+ words) Ad Age Grading 6 purpose marketing adsâexpert weighs in on ads from LG to Sealord The agency partners and executive creative directors discuss their favorite recent work, the value of outside opinions and what they expect from brands today....
The AI gap for marketers—where results show up (and don’t)
2+ week, 5+ day ago (50+ words) Ad Age The AI gap for marketersâwhere results show up (and donât) Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still risingâand the partners are investing to keep it growing....
Marketing winners and losers of the week
2+ week, 5+ day ago (32+ words) Ad Age Marketing winners and losers of the week The 72andSunny campaign stars Cam Bynum and builds on the celebrations fans already create and share...