3+ hour, 11+ min ago  (1288+ words) Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads…...

3+ day, 6+ hour ago  (608+ words) Lawmakers pay attention to what the electorate cares about, which includes data privacy. An issue that once made peoples" eyes glaze over has now become a "kitchen table" topic, said Krista Griffith, the state representative for the 12th District of Delaware,…...

4+ day, 10+ hour ago  (965+ words) Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched a new agentic campaign planning solution called Compass that has direct integrations with buying platforms, including its own DSP, of…...

4+ day, 7+ hour ago  (13+ words) The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?AdExchanger...

4+ day, 16+ hour ago  (1053+ words) It's a tough time for digital publishers. That extends to publisher ad networks, too. Monetization platform Mediavine announced layoffs last week in a LinkedIn post by CEO Eric Hochberger." "The landscape for creators and publishers is evolving rapidly, and we…...

5+ day, 3+ hour ago  (1200+ words) Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn't mind when a test he's running proves that a certain channel isn't working. In fact, he's pleased. "You almost want to find out that something doesn't work," he said, "because…...

6+ day, 8+ hour ago  (1074+ words) No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data,…...

6+ day, 11+ hour ago  (1235+ words) The idea that "all media isn't created equal" is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory…...

1+ week, 2+ hour ago  (1122+ words) Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what's actually driving growth? These campaigns are…...

1+ week, 12+ hour ago  (1001+ words) Unity will sell Supersonic, the casual-gaming studio it picked up through ironSource, and shut down the ironSource ad network as of April 30, mobilegamer.biz reports based on an investor filing. So endeth a bizarre relationship between Unity and ironSource that…...