News
Agentic AI, or Agentic BS?
2+ hour, 12+ min ago (181+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Ask one person about agentic AI systems and watch their soul leave their body....
How Marketers Can Deliver Outcomes Across Fragmented Journeys
1+ hour, 49+ min ago (762+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. This post was created in partnership with Teads Audience journeys have become fragmented and…...
When AI Becomes the Gatekeeper of Brand Visibility
1+ hour, 29+ min ago (647+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. This post was created in partnership with Adobe" Brand discovery has always happened in…...
A More Intelligent Advertising Ecosystem Is on the Horizon
2+ hour, 10+ min ago (746+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. This post was created in partnership with Taboola From autonomizing tasks and overhauling workflow…...
As AI's Novelty Fades, Cannes Lions' Winners Point to What's Next
6+ hour, 42+ min ago (137+ words) Before Cannes Lions, some predicted that this would be the year when AI-created work would break out at the festival, pointing to the direction the ad industry is heading. For the first time, Cannes Lions added an AI Craft subcategory…...
Brave Browser & Search Engine expands into France and Germany with key hires
2+ week, 7+ hour ago (307+ words) ADWEEK After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing…...
Guy Griggs SVP, Ad Sales and Client Partnerships, CNN
4+ day, 21+ hour ago (253+ words) ADWEEK As SVP of ad sales and client partnerships at CNN, Guy Griggs spends his days at the intersection of journalism and brand-building. He is used to "news" being treated as a narrow, joyless category. "Everybody thinks that news is…...
At Cannes Lions, Meta Aims to Define the Next Era of Creative Effectiveness
2+ week, 3+ day ago (323+ words) Brands today face an increasingly familiar tension: turn culture and attention into measurable growth, with fewer resources and higher expectations than ever. In late June, the world's creative marketing minds will return to the south of France for the annual…...
The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa
2+ week, 4+ day ago (223+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. CMOs are being dubbed the new "unicorns," but is the journey as magical as…...
Amazon Exec Reveals What the New Alexa Has That Rufus Didn't
2+ week, 4+ day ago (199+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Amazon's souped-up Alexa is ripe for brands. Amazon recently debuted Alexa for Shopping, combining…...