1+ hour, 39+ min ago  (615+ words) Television will grow and be alive more than ever before," said Avinash Pandey, Secretary General, IBDF, pushing back against long-standing predictions about the medium's decline during a panel discussion on the future of television at Goafest 2026. Speaking about changing consumption…...

3+ day, 14+ hour ago  (178+ words) Primex News Network has partnered with Outlook Business to expand its publishing and content distribution network. According to the company, the partnership is aimed at strengthening the distribution of business-focused content and increasing audience reach across print and digital platforms....

1+ week, 1+ hour ago  (117+ words) afaqs! The Surf Excel case study: How a detergent brand built emotional equity How Surf Excel evolved from a premium detergent into a purpose-led household brand by combining emotional storytelling, innovation and mass accessibility. Surf Excel's journey in India is…...

1+ week, 2+ day ago  (524+ words) Sales cycles today are longer, more complex and more scrutinised than ever before. Buyers are informed. Committees are larger. Risk tolerance is lower. In this environment, traditional sales approaches alone are not enough. What truly accelerates momentum is trust. And…...

1+ week, 3+ day ago  (789+ words) Fashion e-commerce platform Myntra has launched a new "Affiliate" feature within its content-to-commerce programme Ultimate Glam Clan (UGC). Until now, creators could post content on the Myntra app and earn from it. With the affiliate layer, they can now take…...

1+ week, 3+ day ago  (204+ words) Neugen M. AI has launched its Large Language Model (LLM) advertising platform across India, South Asia and Southeast Asia. The Bengaluru-based advertising technology company said the platform is designed to place contextual advertising within AI conversations. According to the company, the platform…...

1+ week, 4+ day ago  (679+ words) In partnership with adtech firm Frodoh, the platform has introduced native ad placements across its discovery layer'a move the company claims could reshape how brands advertise on streaming platforms. Sandeep Bansal, CEO, Chaupal, says the idea emerged from the need…...

1+ week, 5+ day ago  (634+ words) Viewing patterns have become more fluid. A consumer may discover content on You Tube, continue on TV or an OTT platform, and return through social discovery. The journey moves across formats, languages, and devices." For entertainment companies, this scenario creates…...

1+ week, 5+ day ago  (184+ words) The Advertising Standards Council of India (ASCI) has released draft guidelines for the labelling of AI-generated content in advertising and opened them for stakeholder consultation until June 13. The guidelines are aligned with the Information Technology (Intermediary Guidelines and Digital Media…...

1+ week, 5+ day ago  (212+ words) Equinox Virtual has announced the launch of "Mohini, an AI-powered musical micro-drama series that will premiere on Instagram and You Tube on May 15. Created and written by Amita Madhvani, CEO and co-founder of Equinox Virtual, the series combines music, short-form…...