1+ hour, 49+ min ago  (889+ words) It's a term being used by increasingly by brands in the US and further afield. It's used with everything from coffee to energy drinks? So what does it mean? "A lifestyle brand is more than a product on a shelf,…...

1+ day, 4+ hour ago  (613+ words) Today, packaging is not just about a box or a bottle. It's about the drama and theatre that comes with opening it. And today's drinks brands need to think about that if they're going to get the right return on…...

1+ mon, 1+ week ago  (469+ words) America is gearing up for the Big Game on Sunday, 8 February: when the New England Patriots will take on Seattle Seahawks. And beverage brands have been flexing their creative muscles with spots released ahead of the game. Here's a sneak…...

4+ mon, 3+ week ago  (485+ words) Whether you're a craft soda startup, a specialty coffee roaster, or a DTC wine label, selling online is not a "nice to have': it's the heart of the business. And the good news is that platforms like Shopify, Squarespace and…...

6+ mon, 3+ day ago  (746+ words) The desire for sustainability is not going away anytime soon. Consumers and beverage companies continue to prioritize recyclable materials, seek alternatives to single-use plastics, and explore new materials. Consumer preferences are driving many of the decisions made by beverage packaging…...

6+ mon, 6+ day ago  (1180+ words) Sustainability is not an easy topic to address. There's myriad factors, many of which are interconnected and complex. And there's rarely an easy solution. And yet, little by little, innovators are rising to the challenge and revolutionizing the industry with…...

6+ mon, 2+ week ago  (682+ words) The use of artificial intelligence (AI) in manufacturing has entered a new era. In recent years, original equipment manufacturers (OEMs) have developed ways to use AI to assist operators through human/machine interfaces (HMIs), analyze overall equipment effectiveness in real…...

6+ mon, 3+ week ago  (854+ words) Sourcing raw materials like cocoa has become challenging for FMCG, with a complex mix of economic, geographical and environmental factors creating a perfect storm. That challenge is particularly acute for small and medium enterprises, who don't have the might, scale…...

7+ mon, 2+ day ago  (823+ words) Sustainability is reshaping packaging across all facets of the beverage industry. But gone is the idea that all sustainable packaging is grey-colored paper fiber devoid of visual appeal. Nowhere is this more evident than the Pentawards 2025 shortlist: where an international…...

7+ mon, 2+ week ago  (508+ words) Beverages made up 30% of all entries in this year's awards, with "sustainability-led creativity' leading the charge. What's sustainability-led creativity? It's where eco-innovations are fused with bold visual storytelling and a move beyond being a receptacle towards being an object of…...