News
Netflix ad tools could see 'agentic AIs talking to each other"
7+ hour, 6+ min ago (87+ words) Netflix ad tools could see 'agentic AIs talking to each other' Campaign Call: 020 8267 8121 - Unrestricted access to all The Information and The Knowledge content - Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey,…...
Digitas UK hires first head of intelligent creative from T&P
11+ hour, 45+ min ago (21+ words) Campaign New role for the agency will lead AI-enabled creativity....
Media as "a growth engine" to dominate agenda at Media 360 on 19-20 May
1+ day, 6+ hour ago (50+ words) Campaign Allwyn, L"Oreal, Lloyds Banking Group and Just Eat are among top brands speaking, plus there"s a fireside chat with Alastair Campbell of The Rest Is Politics on media and UK political turmoil....
Ditching the 'war room' and turfing the walls " inside PHD's new-business team
23+ hour, 38+ min ago (33+ words) Campaign Former managing director Sarah Nugent and head of new business Sam Connor reveal secrets of their pitching process....
Movers & Shakers: BBH, Dentsu, WPP, Havas, Droga5, MSQ, Jellyfish, Pinterest and more
1+ day, 6+ hour ago (29+ words) Campaign Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry....
Pinterest's UK and Southern Europe VP departs
2+ day, 4+ hour ago (20+ words) Campaign She initially joined Pinterest in June 2024 as UK managing director....
Loyalty in the agentic commerce era: the new rules for reaching customers
2+ day, 9+ hour ago (287+ words) As AI agents begin to shape how people shop, traditional promotions risk being overlooked " unless brands rethink how value is communicated. Here's how to stay competitive Commerce has already been reshaped by the internet and mobile. Now it's entering a…...
What can the ad industry learn from psychologists?
2+ week, 11+ hour ago (27+ words) Campaign WPP's chief executive, Cindy Rose, has brought in psychologist Dr Michael Gervais to boost the company's morale....
WPP Creative names VML's Ewen Sturgeon as EMEA chief executive
2+ week, 3+ day ago (40+ words) Campaign Role combines VML, Ogilvy and other agency EMEA duties. Get updates from all sorts of things that matter to you What we know about advertising, you should know about advertising...
The smartest brands are running with communities, not just chasing sponsorships
3+ week, 2+ day ago (75+ words) Campaign Brands activating around the London Marathon shows a wider shift in connecting with people. Advertising vendors use the IAB's Transparency and Consent Framework to check and honour the permissions you have set so they can store and/or access…...