News
When an AI chatbot recommends a different brand, nearly half of active users say they'll try it
9+ hour, 18+ min ago (257+ words) e Marketer When an AI chatbot recommends a different brand, nearly half of active users say they'll try it American sports fans leave the global spectacle to everyone else Open AI hires a startup's staff to advance its personal finance…...
FAQ on brand marketing: Measuring what matters as C-Suites demand proof
18+ hour, 47+ min ago (710+ words) Brand marketing is designed to shape perception rather than drive immediate action, while performance marketing targets measurable outcomes like clicks, conversions, and sales. While brand builds the foundation that makes performance spend more efficient, performance captures demand that brand creates....
AI Visibility Index: Financial Services Q1 2026 Leaderboard
23+ hour, 49+ min ago (318+ words) In Q1 2026, we analyzed 5, 600 Chat GPT responses across nine financial services categories to compile the AI Visibility Index. This index tracks how often brands are mentioned and how they rank against competitors. This is the first quarterly edition for financial services,…...
Big Pharma races to lock in AI deals to accelerate drug breakthroughs
2+ day, 5+ hour ago (184+ words) The news: Novo Nordisk will integrate Open AI for a range of functions, including drug R&D, manufacturing, and commercial operations. Why it matters: More Big Pharma companies are tapping AI giants for their tech expertise and advanced AI models…...
Open AI launches ads manager, reduces Chat GPT ad pilot cost to $50, 000
6+ day, 5+ hour ago (380+ words) The news: Open AI has launched its first ads manager to refine its ad offerings ahead of a highly anticipated IPO, Digiday reports. The company simultaneously reduced the minimum cost of participation in its ads pilot to $50, 000, down significantly from…...
Visible AI in marketing is four times more likely to cost brands trust than build it
6+ day, 5+ hour ago (250+ words) e Marketer Visible AI in marketing is four times more likely to cost brands trust than build it Dimon frames AI as a core strategic priority for JPMorgan Why Dolce & Gabbana treats influencer marketing like infrastructure, not content Brands advertising…...
Confidence in marketing measurement falters as budgets climb
1+ week, 5+ hour ago (155+ words) The news: US marketing decision-makers are wasting money on marketing investments that can't produce measurable results. That uncertainty is leading marketers to boost spend on reliable channels. Brands expect to significantly increase their investments on Google Search, Tik Tok, You…...
The AI Commerce Opportunity
1+ week, 5+ hour ago (141+ words) e Marketer Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend Gen Z marketers lead organizations as AI change agents New data shows loyalty programs must offer more than points to deepen consumer bonds Fake…...
Gen Z marketers lead organizations as AI change agents
6+ day, 20+ hour ago (398+ words) As organizations scale their AI capabilities, young marketing leaders aren't just accepting AI, they're demanding better tools to use it. Greater familiarity with emerging technology signals a willingness for younger marketers to lead organizations in change. Calling for better tools…...
Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend
1+ week, 4+ hour ago (175+ words) e Marketer Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend Media mix modeling tops the incrementality measurement stack for retail brands Robinhood and BNY Mellon win Treasury's bid for Trump Accounts How Meta and…...