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News
Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple's Latest Spyware Alert
3+ hour, 33+ min ago (136+ words) by Sheila Obeng-King on 20th Aug 2026 in News In today’s Digest, we cover OpenAI expanding its ChatGPT ads pilot to 31 European markets, Apple’s latest spyware alert wave appearing to be its largest yet, according to a digital rights group, and Taboola…...
"Measurement Through the Funnel": Simon Clarke, On Device
17+ hour, 16+ min ago (127+ words) by Dana Lee on 19th Aug 2026 in VoxPops Simon Clarke, commercial director SEA and India at On Device, joined us at ATS Singapore to discuss the importance of brand lift and measurement. While brand lift is key, another core focus is…...
Digest: Google's New Search Console Feature; Qwen Overtakes Meta
1+ day, 3+ hour ago (189+ words) by Sheila Obeng-King on 19th Aug 2026 in News In today’s Digest, we discuss critics arguing that Google’s new Search Console feature masks the decline in AI-driven traffic, Alibaba’s Qwen becoming the world’s most downloaded open-weight AI model, surpassing Meta and Google,…...
"Nexus Between Business Strategy and GTM": A Coffee With Paul Evans, V2RSION
1+ day, 1+ hour ago (468+ words) by Dana Lee on 19th Aug 2026 in Video Interviews Paul had a 20-year career on the advertiser side spanning companies like Vodafone, Xbox, and Bacardi. After making the transition into consulting, he founded V2RSION, a positioning studio for marketing, media, and advertising…...
The Stack: The Great Digital Rewiring
6+ day, 3+ hour ago (318+ words) by Sheila Obeng-King on 14th Aug 2026 in News This week, the advertising and media landscape saw major consolidation, growing regulatory pressure and a continued shift towards AI-powered commerce and content. In today’s MadTech Daily, we discuss investors betting on a USD…...
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads
1+ week, 3+ hour ago (144+ words) by Sheila Obeng-King on 13th Aug 2026 in News In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video…...
Are you Ad Tech Personality of the Year...?
6+ day, 23+ hour ago (386+ words) by editorial on 13th Aug 2026 in News Every November, ad tech's great and good gather to find out who among them has earned the industry's nod of approval. Two of our awards stand apart because they're not about the work, they're…...
Nielsen and DoubleVerify: Ad Tech's Ultimate Super Signal Aggregator?
1+ week, 1+ hour ago (141+ words) by Ciaran O'Kane on 13th Aug 2026 in News Over the past 12 months you might have seen some MadTech Sketches about the rise of the Super Signal Aggregator (SSA). It's the TLA that launched a thousand startup and private equity roll-up pitch…...
Four in Five Marketers Lack Confidence Explaining Campaign Performance
1+ week, 4+ hour ago (222+ words) by ExchangeWire PressBox on 13th Aug 2026 in News Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement…...
Why True Agentic Commerce Relies on Responsible Guardrails
1+ week, 1+ day ago (1073+ words) by editorial on 12th Aug 2026 in News Angus Dowie, ADvendio's Global Head of Sales, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era, and why the winners will be those who master governance at scale…...