News

HousingWire
housingwire.com > articles > remax-brokers-how-repeatable-systems-not-lofty-goals-are-driving-brokerage-growth

How repeatable systems are driving real estate brokerage growth

1+ hour, 40+ min ago  (728+ words) At RE/MAX R4 2026, broker-owners said growth in a shifting market depends on repeatable systems, intentional recruiting and culture alignment. Leaders from RE/MAX Heritage, RE/MAX Victory + Affiliates and RE/MAX Southern Shores highlighted tailored accountability, structured onboarding and AI-powered…...

HousingWire
housingwire.com > articles > addy-ai-encompass-integration

Addy AI integrates with ICE Encompass for loan officer workflows

1+ hour, 52+ min ago  (288+ words) Addy AI announced an integration with ICE Mortgage Technology to bring its loan officer workflow tools into Encompass. The product generates AI processing checklists, turns findings into next steps and supports trackable document requests to catch gaps earlier." AI Summary…...

HousingWire
housingwire.com > articles > dark-matter-mcp-empower-ai

Dark Matter adds AI agents inside Empower LOS

4+ hour, 36+ min ago  (209+ words) Dark Matter Technologies launched a feature that lets Empower LOS customers deploy AI agents using the open-source Model Context Protocol. A managed gateway controls identity, permissions, data access and audit trails, while lenders build agents for compliant workflow and pipeline…...

HousingWire
housingwire.com > articles > lets-be-real-we-can-do-better-when-it-comes-to-using-ai-in-marketing

Let's be real. We can do better when it comes to using AI in marketing.

13+ hour, 37+ min ago  (998+ words) So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You're officially part of the future of marketing! Ok. Not really. Not the way you're doing it. Here's what's actually happening across LinkedIn,…...

HousingWire
housingwire.com > articles > realtorcom-mls-strategy-eales

Realtor.com CEO Damian Eales on portal strategy and MLS ties

1+ day, 55+ min ago  (580+ words) Realtor.com CEO Damian Eales discusses portal competition, audience metrics, and closer ties with MLSs and Realtor associations. He says Realtor.com had 261 million January visits and 5.3 visits per unique visitor, and outlines the Realtor.com+ product and housing supply…...

HousingWire
housingwire.com > articles > ai-in-real-estate-certification-colibri

Harnessing AI: A Guide for Real Estate Agents

1+ day, 8+ hour ago  (1120+ words) The real estate grind never stops, and it's downright draining. Between the endless showings, those 10 p.m. "is this a load-bearing wall?" texts from clients and the pressure to go viral on TikTok, it's a miracle you get any sleep at all....

HousingWire
housingwire.com > articles > car-ethica-ai-voicepilot

VoicePilot lets CAR members draft forms by voice

2+ day, 3+ hour ago  (381+ words) CAR is partnering with Ethica AI to offer VoicePilot to members through REBS. The tool uses natural language voice commands to draft multiple standard CAR forms within zipForms, with a phased expansion planned." AI Summary The California Association of Realtors…...

HousingWire
housingwire.com > articles > nar-to-highlight-realtor-services-value-in-new-campaign

NAR to highlight Realtor services in new campaign

2+ day, 8+ hour ago  (363+ words) The National Association of Realtors launched the More Than Opening Doors campaign to highlight Realtors" roles beyond property searches. Part of its Right by You strategy, the initiative showcases members" expertise, transparency and client support " using video, audio, social, digital…...

HousingWire
housingwire.com > articles > leah-sommerville-digital-mortgage

Rising Star Leah Sommerville drives paperless mortgage workflows

6+ day, 13+ hour ago  (354+ words) Leah Sommerville, director of sales at DocMagic, discusses her evolving leadership role and ongoing efforts to accelerate digital adoption in the mortgage industry." AI Summary In the Q&A below, Sommerville shares how her career has evolved, why advancing paperless…...

HousingWire
housingwire.com > articles > costar-group-layoffs-ai

CoStar Group cuts jobs amid AI rollout and Homes.com focus

6+ day, 20+ hour ago  (348+ words) CoStar Group has confirmed layoffs linked to AI adoption and Homes.com strategy, while facing investor calls for divestment. The company remains committed to its digital ecosystem." AI Summary CoStar Group has undergone a round of layoffs. A spokesperson for…...