1+ day, 15+ hour ago  (634+ words) We didn't want a center of excellence or another tool rollout; we wanted AI woven into how a 600-person global marketing organization works every day. Here's what we learned and the playbook other marketing leaders can borrow. The instinct is…...

5+ day, 3+ hour ago  (579+ words) Marketing Dive Don't miss tomorrow's marketing industry news Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS Expanded AI capabilities are supported by Amazon Web Services and aim to break down traditional, siloed internal workflows. - Warner Bros. Discovery is…...

6+ day, 9+ hour ago  (187+ words) Project DIY" is supported by data that found 28% of pain relief buyers consider home improvement a hobby. Home renovation is incredibly popular, with 75% of homeowners attempting some sort of DIY project. Both HGTV and social media have greatly impacted the…...

1+ week, 1+ day ago  (272+ words) The digital marketing services provider, which was folded into Dentsu's creative banner in 2022, has an updated logo and will work on a fixed-fee pricing model. Rather than build or acquire another agency specialized in social-first expertise, Dentsu is bringing back…...

1+ week, 4+ day ago  (649+ words) A recent study by Media Science and Adelaide University found that AI disclosure labels have minimal effect on key metrics such as brand recall and ad sentiment. While some question if AI disclosure will impact ad performance, a recent study…...

1+ week, 4+ day ago  (212+ words) The mascot called into "Fudd Around and Find Out," which Geico sponsors, as the insurance marketer forges further beyond traditional advertising. "Geico does its best work when we don't follow the category " we rewrite it," said Arianna Orpello, who joined…...

1+ week, 5+ day ago  (220+ words) The dating app will air new episodes monthly, with cross-promotion on Instagram and Tik Tok. Bumble is looking to help young consumers with their dating woes as the app looks to rebuild its user base at a time when the…...

1+ week, 5+ day ago  (559+ words) Slim Jim maker Conagra Brands is the video network's first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning. Video network GSTV partnered with Stagwell company The Marketing Cloud to integrate the Stagwell Agentic Targeting System, per details…...

1+ week, 6+ day ago  (283+ words) Advertisers on Open AI's Chat GPT will be able to leverage Live Ramp's offerings to address signal loss and tie campaigns to outcomes. "Moving forward, Live Ramp will continue to partner with Open AI on its advertising journey, and we'll…...

1+ week, 6+ day ago  (283+ words) Along with the deal supporting its Song division, the consultancy is striking a three-year strategic pact with Whalar Group focused on creator innovation. "Bringing Whalar into Accenture Song lets us pair creator authenticity with the intelligence and scale to deliver…...