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News
CIMM aims to build kids audience measurement framework
1+ day, 29+ min ago (69+ words) Media in Canada CIMM aims to build kids audience measurement framework The organization aims to provide advertisers with better insights into children's viewing behaviour while navigating privacy requirements. By Ryan Tuchow Kids media measurement remains a challenge, and the Coalition…...
The Take: OMD’s Diana Walter on synthetic audiences and media myths
1+ week, 3+ day ago (121+ words) Media in Canada The Take: OMD’s Diana Walter on synthetic audiences and media myths The recently appointed chief media officer shares her take on industry shifts, common misconceptions about her role and the questions marketers should be asking. Media in…...
Leger creates new CIO role as it accelerates AI integration
2+ week, 1+ day ago (82+ words) Media in Canada Leger creates new CIO role as it accelerates AI integration The research firm says it's restructuring its leadership team, adding one new executive role and expanding existing mandates. Leger has appointed a new chief insights officer (CIO)…...
The Trade Desk brings ex-Google and LinkedIn exec to board
2+ week, 2+ day ago (78+ words) Media in Canada The Trade Desk brings ex-Google and LinkedIn exec to board The appointment comes as the DSP undergoes a period of leadership changes, with several senior executives and board members recently departing the company. The Trade Desk has…...
UB Media adds Oongalee tabletop inventory to restobar network
1+ mon, 3+ day ago (60+ words) Media in Canada UB Media adds Oongalee tabletop inventory to restobar network The partnership gives advertisers access to interactive tabletop screens alongside UB’s existing digital video network. UB Media is expanding its restobar media offering through a new partnership with…...
A wild twist on Google Maps earns Canada a Young Lion
1+ mon, 4+ day ago (83+ words) Media in Canada A wild twist on Google Maps earns Canada a Young Lion Google Canada’s Lydia Yoon and Joanne Chen landed on the Young Lions podium with a concept that turns Maps into a gateway for biodiversity discovery. From…...
When brand safety becomes a targeting tool
1+ mon, 2+ week ago (63+ words) Media in Canada When brand safety becomes a targeting tool A Toronto Holocaust Museum campaign shows how contextual technology can be used to map harmful content environments and intervene in algorithmic feeds. Brand safety has traditionally been built on avoidance,…...
AI can scale brands. It can also flatten them.
1+ mon, 2+ week ago (62+ words) Media in Canada AI can scale brands. It can also flatten them. Dentsu's latest research suggests consumers are becoming less tolerant of generic messaging and more drawn to originality. As AI rapidly reshapes how people discover, create and connect, marketers…...
Government bets big on AI with $200B growth plan
1+ mon, 3+ week ago (68+ words) Media in Canada Government bets big on AI with $200B growth plan CMDC's Shannon Lewis frames the strategy around AI access, literacy and media innovation, not just economic targets. The federal government is making a major push into AI with a…...
Upfronts 2026: Rogers expands Total TV toolkit
1+ mon, 4+ week ago (65+ words) Media in Canada Upfronts 2026: Rogers expands Total TV toolkit New planning, measurement and streaming ad tools aim to simplify cross-platform buying for advertisers. (Image via Upsplash) Ahead of its Upfront presentation, Rogers Sports & Media is introducing new Total TV products…...