News
Surya Roshni expands campaign with VDO. AI driving cross-screen engagement across CTV, OLV, display formats
5+ hour, 57+ min ago (349+ words) Media News4 U Surya Roshni expands campaign with VDO. AI driving cross-screen engagement across CTV, OLV, display formats Gurugram: Surya Roshni has expanded its ongoing "India Bole Surya Ko YA" campaign through a strategic partnership with VDO. AI, leveraging a cross-screen…...
The One Moment That Makes You Remember a Brand And Why It Matters
1+ day, 5+ hour ago (536+ words) It wasn't even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades unless something unusual happens. The batter hits a boundary, the camera cuts, and suddenly Cadbury Dairy Milk "Kuch Khaas Hai' ad…...
Meta hits $55 B, Google Search outperforms by 5. 4pp while You Tube trails expectations: WARC
1+ day, 2+ hour ago (360+ words) Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering strong gains, and You Tube continuing to lag in monetisation, according to the latest Earnings Debrief from WARC Media. Meta leads…...
DRA partners with Slate Technologies to deploy AI-led construction platform in India
3+ day, 2+ hour ago (389+ words) Media News4 U DRA partners with Slate Technologies to deploy AI-led construction platform in India Chennai: DRA has announced a strategic partnership with Slate Technologies Inc. to implement Slate AI, an advanced construction intelligence platform, across its project operations'marking a first-of-its-kind…...
The Meta Influencer Revolution: What Brands Can Learn from AI
3+ day, 5+ hour ago (783+ words) The influencer economy isn't evolving. It's being rebuilt. For years, brands have relied on human influencers to drive awareness, relatability, and aspiration. That model worked, until it didn't. Rising costs, inconsistent output, limited scalability, and overexposure have made traditional influencer…...
Cricket Australia appoints Cric Viz as Official Data and Performance Analytics Partner
3+ day, 24+ min ago (216+ words) London: Cric Viz has been appointed as the Official Data Collection Services and High Performance Partner for Cricket Australia under a multi-year agreement aimed at transforming data infrastructure and analytics across the sport. The partnership is part of Cricket Australia's…...
Taboola launches Realize+ with Claude Skills to power AI-driven advertising performance
4+ day, 23+ hour ago (430+ words) Mumbai: Taboola, a global leader in performance advertising, has announced the launch of Realize+, an agentic AI system designed to turn advertiser goals into measurable outcomes. The company has also expanded its AI capabilities by opening the platform to Claude…...
Why Generative AI Is Forcing Marketers to Rewrite Content Strategy Rules
4+ day, 5+ hour ago (264+ words) There is a new surface where your brand is being described to investors, buyers, and consumers every day. Nobody in your organization owns what it says. If your top ten keywords were throwing up incorrect links on Google, your entire…...
Why Storytelling Is No Longer a Marketing Function but a Core Business Strategy
5+ day, 6+ hour ago (708+ words) A noisy market where features no longer differentiate In a market saturated with near-identical offerings, differentiation on features has become increasingly fragile. Whether it is a Saa S tool, a consumer brand, or a service business, most products look interchangeable…...
Re Bid launches Unified Agentic platform to transform creative performance measurement
5+ day, 2+ hour ago (296+ words) Mumbai: Re Bid, an Agentic AI Agency, a Digital Agent-cy, today announces the launch of its Unified Agentic Creative Intelligence Tool, an advanced Agentic AI-powered solution that analyzes competitor creatives across Meta and Google ecosystems, helping brands unlock creative scoring…...