8+ hour, 24+ min ago  (320+ words) That unification of the independent agency " founded in 1996 " takes on special significance right now, when giant holding company consolidation has dominated the industry. "We talk a lot about momentum, and the pursuit of next," Hutnik says. And that momentum? The…...

8+ hour, 22+ min ago  (357+ words) Celebrating its 30th year in business in 2025, Schaefer Advertising weathered client attrition, technological change and industry consolidation by keeping its team lean and agile. It's also using AI and other technologies to enhance its insight and adapt to unyielding evolution. While…...

8+ hour, 37+ min ago  (418+ words) Healthcare Success saw an agency shakeout coming and wanted no part of it. In 2025, as marketing consolidated and holding companies combined resources to become even larger forces, Healthcare Success actively avoided the fate of generalist pay-per-click, website and content companies....

14+ hour, 39+ min ago  (422+ words) The Agency 100 clocks in at more than 50, 000 words. That's a hair longer than two of my favorite pieces of fiction: Kurt Vonnegut's Slaughterhouse-Five and Ray Bradbury's Fahrenheit 451. MM+M's reporters, freelancers, editors and artists compose and refine that prose about…...

14+ hour, 39+ min ago  (89+ words) The annual MM+M Network Agency Family Tree is starting to look more like a forest. Here's how 11 A-list health networks map out their agency brands. Click image or here to enlarge. More brands are rethinking where adherence is won…...

14+ hour, 36+ min ago  (182+ words) The 2026 Agency 100 This year's Agency 100 is bigger than ever. Between the Top 100, Agencies to Watch and this year's new feature: Agency 100 Power Partners lists, the 2026 edition spotlights nearly 150 companies. This year's Agency 100 presentation will include several returning features " including profiles…...

9+ hour, 55+ min ago  (895+ words) I've sat with a lot of pharma marketing teams who've turned off comments on their brand pages. Not because they don't want to engage, but because no one could tell them with confidence what would happen if they left them…...

9+ hour, 55+ min ago  (178+ words) Instead, a carefully calibrated approach that prioritizes critical quality thresholds and evolves with the technology is essential. One practical model is to treat AI governance as an operating function rather than as a review committee. In our experience, this requires…...

9+ hour, 55+ min ago  (610+ words) For decades, healthcare marketing has evolved alongside waves of economic transformation, each redefining what creates value and who creates it. From manual processes to digital engagement to data-driven personalization, each era has elevated the role of the worker. Today, we…...

9+ hour, 55+ min ago  (512+ words) Most pharma marketers know the pitch by now: Our data is better, our targeting is more accurate, our audiences are clinically grounded. What is harder to know, without pressing for specifics, is whether any of that is true. The architecture…...