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News
AI Needs PR Support to Thrive
11+ hour, 52+ min ago (625+ words) AI canât make it all on its own. It needs a little help to succeed in the marketplaceâand strong communications can be key to that success. According to a new study from Gregory, companies that can communicate their…...
PR Firm News: Brunner Acquires AdSkate
3+ day, 5+ hour ago (465+ words) PR News | PR Firm News: Brunner Acquires AdSkate - Fri., Jul. 17, 2026 O'Dwyer's PR Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance. The agency says that…...
PR Firm News: Bruner Acquires AdSkate
3+ day, 11+ hour ago (512+ words) Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance....Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors…...
Accounts in Transit: Rubenstein PR Lands Wellgistics Health
4+ day, 10+ hour ago (456+ words) PR News | Accounts in Transit: Rubenstein PR Lands Wellgistics Health - Thu., Jul. 16, 2026 O'Dwyer's PR Rubenstein Public Relations comes on board as agency of record for Wellgistics Health, a Tampa, FL based health IT company, ahead of the company’s planned reorganization…...
AI is Seemingly Everywhere But How Far Does PR Need to Adopt It?
5+ day, 13+ hour ago (295+ words) AI has become an issue for book authors, book reviewers using AI, journalists caught with allegations of AI plagiarism, newsrooms such as McClatchy where unions filed grievances against using AI, and at the New York Times. Legal news publication Law360 now…...
Accounts in Transit: Racepoint Global Snags MIPS
6+ day, 12+ hour ago (446+ words) PR News | Accounts in Transit: Racepoint Global Snags MIPS - Tue., Jul. 14, 2026 O'Dwyer's PR Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms. Racepoint will support the company’s global…...
PR Firm News: SourceCode Opens in Europe via Munich Outpost
6+ day, 15+ hour ago (477+ words) SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe. The launch builds on the success of SourceCode's UK operation and further strengthens the agency's ability to provide integrated communications support across North America, the UK and…...
PR Firm News: TEAM LEWIS Launches AI Practice
1+ week, 4+ day ago (432+ words) PR News | PR Firm News: TEAM LEWIS Launches AI Practice - Thu., Jul. 9, 2026 O'Dwyer's PR TEAM LEWIS starts up its AI Practice, which will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth. The practice…...
Top German Journalist Joins FGS Global
2+ week, 11+ hour ago (194+ words) Jennifer Wilton, who rose to the editor-in-chief position at DIE WELT, Germany’s most influential media outlet, will join FGS Global on Sept. 1 as a partner. During her 18-year run at DIE WELT, Wilton led the investigation and features department, and…...
PR News | Tunnel-Visioned AI Chasing Won’t Win Prospects In the New B2B Landscape - Fri., Jul. 3, 2026
2+ week, 3+ day ago (727+ words) AI will continue to have its wider impact on the B2B landscape, but marketers need to remember the core marketing fundamentals that build trusted voices. This doesn’t necessarily mean don’t use AI or the newest technology innovation – but use it wisely,…...