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pharmaphorum. com > sales-marketing > solution-spotlight-own-moments-matter-most

Solution Spotlight: Own The Moments That Matter Most

3+ hour, 51+ min ago  (501+ words) Medscape Contextual Moments is a suite of integrated opportunities that deliver messaging alongside independent Medscape trusted editorial content tied to specific clinical topics. Programmes are designed to align with clinicians" information needs at the point of content consumption, placing messaging…...

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pharmaphorum. com > digital > controlling-ai-hallucinations-building-evidence-based-trust-clinical-and-scientific

Controlling AI hallucinations: Building evidence-based trust in clinical and scientific workflows

22+ hour, 6+ min ago  (184+ words) Generative artificial intelligence (Gen AI) holds immense potential to revolutionise complex, regulated industries, yet, recent data reveals a sobering reality that leaders can no longer ignore. In a 2025 cross-industry survey, 44% of organisations reported experiencing negative consequences from generative AI use,…...

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pharmaphorum. com > news > amazon-launches-its-ai-drug-discovery-platform

Amazon launches its AI drug discovery platform

6+ day, 23+ hour ago  (366+ words) Amazon has pitched an AI-powered drug discovery platform to the biopharma industry that it says brings together computational methods and wet-lab workflows into a single application and can slash research time for new medicines. The launch marks an acceleration of…...

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pharmaphorum. com > patients > rewriting-masld-playbook

Rewriting the MASLD playbook

1+ week, 5+ min ago  (320+ words) New evidence is driving a shift from reactive to proactive care. Instead of waiting for abnormal liver enzymes or fibrosis to appear, clinicians are focusing on early detection and comprehensive management. This includes: This evolving model shifts the focus from…...

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pharmaphorum. com > digital > solution-spotlight-insightbrain-ai-powered-precision-intelligence

Solution Spotlight: Insight Brain " AI-powered precision intelligence

1+ week, 2+ hour ago  (842+ words) Insight Brain gives commercial leaders the signals and direction to deliver stronger launches, defend share, and stay ahead of the competition. Insight Brain can be deployed for a single high-stakes project or embedded as an evolving capability that grows with…...

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pharmaphorum. com > digital > fail-fast-not-cultural-problem-it-capital-allocation-problem

Fail fast is not a cultural problem. It is a capital allocation problem.

1+ week, 1+ day ago  (800+ words) The pharmaceutical industry does not lack ambition. It lacks early signal clarity. More than 90% of drugs entering clinical trials fail. Behind that statistic sits a stark economic reality: billions of dollars are committed each year to programmes that collapse due…...

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pharmaphorum. com > oncology > preclinical-toxicology-clinical-safety-path-oncology-ind-submissions

From preclinical toxicology to clinical safety: The path for oncology IND submissions

1+ week, 6+ day ago  (204+ words) In oncology, the dose schedule, in addition to dose duration, drives nonclinical design. The enabling study should mirror the intended clinical cadence closely enough that exposure-toxicity relationships can be applied to the first trial. For instance, if the clinical plan…...

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pharmaphorum. com > news > ai-could-spare-bowel-cancer-patients-unneeded-treatment

AI could spare bowel cancer patients from unneeded treatment

1+ week, 2+ day ago  (577+ words) Anguraj Sadanandam of the Institute of Cancer Research, who co-led the research. AI algorithms that can identify which patients are most likely to benefit from a drug recently backed for NHS use as a colorectal cancer (CRC) therapy have been…...

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pharmaphorum. com > patients > return-engagement-roe-new-framework-better-capture-patient-engagement-value

Return on Engagement (ROE): A new framework to better capture patient engagement value

1+ week, 4+ day ago  (468+ words) In the life sciences industry, we measure outcomes as value: revenue, pipeline velocity, time to market, shareholder return. Often, we ask for short-term Return on Investment (ROI). But here's the uncomfortable question: when it comes to patient engagement, are we…...

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pharmaphorum. com > rd > overcoming-6-data-management-challenges-flow-cytometry

Overcoming 6 data management challenges in flow cytometry

3+ week, 6+ hour ago  (323+ words) Large-scale flow cytometry delivers critical biological insight by enabling multidimensional analysis of individual cells, making it fundamental to medical research. As assays evolve to capture more parameters and sample sizes increase, data complexity rises exponentially, which pushes the limits of…...