News
Bastion and Social Protect Launch Market-Leading Brand Safety Solution for Creator Marketing
2+ hour, 14+ min ago (423+ words) Independent integrated marketing and communications agency Bastion has partnered with digital risk and" online reputation management platform Social Protect to launch a new solution designed to make creator led marketing safer, more sustainable and more effective for brands and talent…...
Between Polish and Unhinged: The Hyper-Real Approach
11+ hour, 27+ min ago (1025+ words) June, 2026. - Things are about to fall apart but never really do. That tension, Director Lucrecia explains, is what makes her work exciting. If everything is too polished and too controlled, it dies. In this interview, Lucrecia discusses what "directing with…...
Gamification prompts nearly three-quarters of consumers to engage with a new brand, tms research finds
13+ hour, 48+ min ago (391+ words) Roastbrief US Gamification prompts nearly three-quarters of consumers to engage with a new brand, tms research finds Consumers are increasingly open to gamified brand experiences, but marketers risk losing them by making those interactions too complicated or time-consuming, according to…...
The Polyclass Consumer: Why Static Persons No Longer Work
1+ day, 43+ min ago (1085+ words) June, 2026. - Nearly a third of Americans actively change how they present themselves across different social groups. Joyce Adams believes this should terrify any marketer still relying on static personas. The implications are severe. Forty-seven percent of Americans say income defines…...
Sojasun Trolls the Manosphere in Its Latest Campaign Created by Marcel Agency
1+ day, 2+ hour ago (250+ words) Men's rights activists are obsessed with protein. They talk about it constantly, they love consuming it in every possible form " a true protein frenzy. But strangely enough, they hate soy, even though it's packed with protein. They hate soy so…...
Beyond the Walled Gardens: Selling Premium Media in a Fragmented World
1+ day, 20+ min ago (1373+ words) 1. From Tik Tok to Teads: How does selling an omnichannel outcomes platform compare to selling a social media giant? What's harder? Moving from Tik Tok to Teads has been a really interesting shift because, although both businesses operate at scale,…...
Zapier Serves Up An Office Dance Break in Latest Campaign, "Call me Al
3+ day, 23+ hour ago (427+ words) Roastbrief US Zapier Serves Up An Office Dance Break in Latest Campaign, "Call me Al" Campaign explores the exhilarating feeling of using Zapier's AI automation software, with dazzling choreography and a little help from a Paul Simon classic Who says…...
Open AI and Anthropic Dominate AI Revenue - and Communicate Very Differently
3+ day, 17+ hour ago (252+ words) Revenue scale and communications scale have decoupled. Anthropic's annualized revenue reached approximately $30 billion in April 2026, exceeding Open AI's approximately $25 billion as of February 2026 " even as Open AI's consumer user base remains roughly 20 times larger and its press coverage volume several…...
Brand communities fail to connect with consumers New Social Soup research reveals untapped opportunity
3+ day, 20+ hour ago (579+ words) Sharyn Smith, Social Soup The research found that 43% of people are now part of more communities " including digital and in-person communities " than they were two years ago. But" only 14% of women and 5% of men say they feel part of a…...
Tiago Ribeiro Gives 7 Tips for Implementing Tik Tok Shop
4+ day, 17+ hour ago (240+ words) With an international trajectory spanning cities such as London, Lisbon, Madrid, Amsterdam, Istanbul, Montevideo, Mexico City and Asunci'n, Tito has developed projects for major global brands including L'Or'al Paris, Mc Donald's, Carrefour, Coca-Cola, AB In Bev and Diesel. Currently, he…...