6+ day, 6+ hour ago  (339+ words) Li Ning's first-quarter update exposed a gap between the brand's recovery pace and market expectations. Adult retail sell-through improved from a Q4 2025 decline but underperformed forecasts, while the kidswear segment and reiterated full-year guidance offered the clearest positives. 1. Back to growth,…...

6+ day, 11+ hour ago  (388+ words) As AI-driven discovery reshapes retail, DICK'S Sporting Goods is deploying Adobe's enterprise AI stack to deliver personalized guidance at scale " from product recommendations to tailored training content for every customer. DICK'S Sporting Goods has signed a technology partnership with Adobe…...

1+ week, 12+ hour ago  (453+ words) For the first time, two US brands will co-lead the world's largest sporting goods federation " a power shift that arrives as the industry confronts up to $169bn in revenue risk and the US enters a decade of global sporting events. The…...

2+ week, 1+ day ago  (606+ words) For the first time in its 41-year history, artificial intelligence sits at the center of FIBO's programme " not as a product category but as the show's defining commercial logic. Here's what SGIE readers need to know. The show's strategic centerpiece…...

2+ week, 5+ day ago  (467+ words) UK retail group Frasers has deployed an AI-driven shopping assistant across its relaunched fashion website, claiming early conversion rates running 25% ahead of standard search " a live test of whether agentic AI can close the gap between discovery and purchase in…...

2+ week, 5+ day ago  (863+ words) Source: Philip Oroni via Unsplash+ The next battleground in sporting goods retail won't be fought on shelves or search rankings " but in AI-generated answers. This column launches a multi-part 2026 strategy series examining how brands and retailers can compete in the…...

3+ week, 12+ hour ago  (416+ words) Mounting EU due diligence regulation is forcing fashion brands to manage multiple retailer compliance requests simultaneously. A free shared infrastructure platform launched in February is showing that standardized approaches can significantly reduce that burden. A shared digital platform for human…...

3+ week, 1+ day ago  (752+ words) Oura's buyout of gesture-AI startup Doublepoint hints at a bigger pivot: smart rings evolving from background trackers into screenless controllers for phones, workouts, and smart homes'helping wearables move from measurement to action. A month after "URA announced the acquisition of…...

3+ week, 1+ day ago  (341+ words) Performance sportswear brand Castore has appointed UK-based AI platform Ocula Technologies to manage product copy, metadata and catalog content across its global digital estate " a move that reflects mounting pressure on sports brands to maintain discoverability across AI-powered shopping surfaces....

3+ week, 3+ day ago  (421+ words) With connected devices and wearables now central to sports brands" product and consumer strategies, the Federation of the European Sporting Goods Industry argues that regulatory ambiguity across the EU"s digital rulebook creates disproportionate compliance risk for the sector. The…...