News
AI Has Moved Past The Hype. These Media Leaders Have The Case Studies To Prove It
3+ hour, 7+ min ago (776+ words) Media executives from Sky, Gray Media, AWS, Genna, Luma AI and A+E Factual Studios moved past AI theory and into practice " with real deployments, measurable results and hard lessons about audience trust " in a panel at TVNews Check's Programming…...
As FAST Proliferates, Channel Providers Seek A More Level Playing Field
1+ day, 3+ hour ago (535+ words) Programmers want better measurement standardization, monetization and discovery across the major FAST platforms, leaders from Roku, Cox Media Group, PBS and Creator TV told an audience at TVNews Check's Programing Everywhere conference at the NAB Show last week. "A third…...
Donald Trump Now Claims BBC Used AI To Doctor His Jan. 6 Speech
1+ day, 17+ hour ago (196+ words) Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the…...
Magid: "Breaking News" And "Trust" Are Done. TV Is Now In Its 'Context' Era
2+ day, 3+ hour ago (588+ words) NPR stations are found to be a "sleeping giant" across more than 150 news brands Magid studied in original research conducted for TVNews Check's Programming Everywhere conference last week. When Jaime Spencer took the stage at TVNews Check's Programming Everywhere conference…...
WPP Media, Google, CBS Back 'Cultural Relevance Score"
4+ day, 17+ hour ago (182+ words) Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the…...
TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?
4+ day, 18+ hour ago (231+ words) Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the…...
A Secretive AI Hacking System Has Sparked A Global Scramble
5+ day, 48+ min ago (177+ words) Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the…...
Microsoft Offers Its First Buyouts To Shape Workforce Around AI Push
5+ day, 1+ hour ago (173+ words) Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the…...
NAB "26 Gathers An Industry In Flux
6+ day, 3+ hour ago (954+ words) IP, C-band reign as hot topics in Las Vegas. The NAB's annual conference and exhibition has always been a sprawling, thematically diverse affair as engineers and managers from local stations mix with broadcast and cable network executives, media technology vendors,…...
Local Linear Isn't Broken, But the Way We Buy And Post It Is
1+ week, 1+ day ago (848+ words) As media consumption shifts toward audience-first, impression-based buying, local linear risks falling behind unless the industry evolves how it transacts and validates performance. Editor's note: This marks the debut column from local agency veteran Joe Cerone, who will explore the…...