News
AI Has Officially Entered the Fashion Week Conversation
2+ hour, 9+ min ago (1181+ words) Fashion is one of the places where cultural changes show up first." That was tech millionaire and longevity obsessive Bryan Johnson weighing in on X two days after making his runway debut in Paris at Mati'res F'cales last week. Johnson's…...
The New Brand Playbook for Unpredictable Times
3+ hour, 20+ min ago (349+ words) Colleen Allen walking an editor through her moodboard during a preview. Other brands who haven't always operated on this model are now increasing the number of garments that make it from the runway to the store, even if it's not…...
A New AI Influencer Marketing Agency Is Here for the Post-Follower Era
1+ week, 1+ day ago (409+ words) The algorithm has broken influencer marketing. That's the premise upon which Parade founder Cami T'llez and ex-TikTok executive Jonathan Kroopf founded Devotion, an AI-enabled company that will help brands scale their influencer marketing initiatives with a more-is-more approach to creator…...
Could AI Drive Indigenous Knowledge Out of Fashion?
5+ day, 3+ hour ago (443+ words) When Aishwarya Lahariya studied fiber chemistry at university, she learned there was a standardized way to process cotton. But when she co-founded artisanal fashion brand Jiwya and started working with artisans across India, the drawbacks of this singular approach, which…...
How AI Is Redefining Luxury Logistics and the Brand Experience
1+ week, 5+ day ago (250+ words) Fashion's retail landscape has undergone many twists and turns at the hands of rapid AI adoption. As the tech is further implemented across the value chain, luxury and high-end brands alike are navigating the tussle between traditions, such as craft…...
What Can Tech Teach Fashion About Scaling Circularity?
1+ week, 5+ day ago (399+ words) Fast fashion, fast food, fast furniture, fast tech. So many consumer industries are predicated on speed and scale, overproducing and churning through new trends at record pace " often to a destructive degree. "We have always answered the needs of humanity…...
The Dark Side of Wearables: What Do We Do With Devices When They Die?
1+ week, 6+ day ago (511+ words) Tech founders are dreaming of a day when we do away with our screen-based smartphones, and instead wear a web of interconnected AI-powered devices on our beings. But experts warn that these small and seemingly harmless devices could bring huge…...
A New App Wants to Finally Crack Shoppable TV
1+ week, 6+ day ago (384+ words) Shopping what we see on our TV screens has long been an industry pipe dream " a great idea in theory that's been difficult to execute. Silvr's consumer-facing app allows viewers to point their cameras at their TV or laptop screen…...
Tailored Denim Offers the Ease of Jeans With the Polish of Trousers
2+ week, 11+ hour ago (323+ words) Tailored isn't the first word that comes to mind when we think of denim. The fabric has long been shorthand for cool slouch and utilitarian toughness'the kind of thing you reach for on your day off. But this season, a…...
Does your brand need a chief AI officer?
6+ mon, 1+ week ago (629+ words) The variation in these job titles reflects how nascent the role is within the industry " recruiters say fashion brands are still working out what responsibilities should entail, just as they're working out what AI could mean for their businesses. "AI…...