3+ day, 4+ hour ago  (606+ words) For the first time in its 41-year history, artificial intelligence sits at the center of FIBO's programme " not as a product category but as the show's defining commercial logic. Here's what SGIE readers need to know. The show's strategic centerpiece…...

1+ week, 1+ hour ago  (467+ words) UK retail group Frasers has deployed an AI-driven shopping assistant across its relaunched fashion website, claiming early conversion rates running 25% ahead of standard search " a live test of whether agentic AI can close the gap between discovery and purchase in…...

1+ week, 3+ hour ago  (863+ words) Source: Philip Oroni via Unsplash+ The next battleground in sporting goods retail won't be fought on shelves or search rankings " but in AI-generated answers. This column launches a multi-part 2026 strategy series examining how brands and retailers can compete in the…...

1+ week, 2+ day ago  (416+ words) Mounting EU due diligence regulation is forcing fashion brands to manage multiple retailer compliance requests simultaneously. A free shared infrastructure platform launched in February is showing that standardized approaches can significantly reduce that burden. A shared digital platform for human…...

1+ week, 3+ day ago  (752+ words) Oura's buyout of gesture-AI startup Doublepoint hints at a bigger pivot: smart rings evolving from background trackers into screenless controllers for phones, workouts, and smart homes'helping wearables move from measurement to action. A month after "URA announced the acquisition of…...

1+ week, 3+ day ago  (341+ words) Performance sportswear brand Castore has appointed UK-based AI platform Ocula Technologies to manage product copy, metadata and catalog content across its global digital estate " a move that reflects mounting pressure on sports brands to maintain discoverability across AI-powered shopping surfaces....

1+ week, 4+ day ago  (421+ words) With connected devices and wearables now central to sports brands" product and consumer strategies, the Federation of the European Sporting Goods Industry argues that regulatory ambiguity across the EU"s digital rulebook creates disproportionate compliance risk for the sector. The…...

4+ mon, 3+ week ago  (452+ words) Open AI's new feature turns Chat GPT into a personalized shopping assistant: describe what you need, answer follow-up questions, and get a curated buyer's guide" not just product cards, but expert-style comparisons and tradeoffs. Open AI has introduced shopping research,…...

3+ week, 1+ hour ago  (636+ words) By Valentina Giannella27 March 2026 The first credible test of AI-native checkout has returned an unambiguous result: retailers will embrace AI as a discovery engine, but not as a point of sale. Open AI's pivot to its Agentic Commerce Protocol signals a…...

3+ week, 3+ hour ago  (399+ words) Used for managing the user's session while browsing around the site Managing session state when not logged in The Hong Kong-listed sportswear group posts its strongest-ever annual earnings as its premium running portfolio scales and the balance sheet clears of…...