21+ hour, 7+ min ago  (376+ words) Amazon Web Services (AWS) introduced "Elemental Inference" on Tuesday to provide a fully managed artificial intelligence (AI)-based service that automatically turns live and on-demand video into vertical formats that advertisers can use for social platforms in real-time as content…...

1+ day, 4+ hour ago  (150+ words) New York Bill Would 'Shackle' Media Firms, 'Washington Post' Editorial Board Argues 02/24/2026MediaPost Become a free MediaPost member now to read this article Log in if you are already a member New York Bill Would 'Shackle' Media Firms, 'Washington Post' Editorial…...

1+ day, 7+ hour ago  (527+ words) Agentic technology still allows human engagement with traditional screens -- including computers, mobile phones, and television -- but the technology continues to change the discovery process and how people search. Companies are moving too slowly, and that sloth-like movement is compounded when…...

1+ day, 9+ hour ago  (246+ words) Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get even worse as Facebook offsets it by charging higher prices and…...

2+ day, 1+ hour ago  (283+ words) Email teams that are also tasked with content creation will soon be getting busier, judging by The State Of Content Creation, 2026 Edition, research from Canto'a digital asset management platform' and conducted by Ascend2." Of the brands polled, 81% expect their content budgets…...

1+ day, 21+ hour ago  (678+ words) We have reached a point of parity in the industry. Every agency and marketing team now has access to the same artificial intelligence (AI) models. We all have the same subscriptions and the same access to the same large language…...

2+ day, 3+ hour ago  (313+ words) Second to AI, emotionally storytelling is the trend of the year. Marketers everywhere are frantic to dig deep into their brand ethos to strike a chord with their consumers. It's the only way to stand out in this saturated, fragmented…...

2+ day, 1+ hour ago  (555+ words) Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies -- encompassing the entire process from initial concept to campaign execution -- and are reshaping how the entertainment industry conceptualizes and produces films and television series…...

2+ day, 53+ min ago  (530+ words) LoopMe recently announced its role as a founding member of'AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards. Agentic AI will become the…...

2+ day, 53+ min ago  (576+ words) People still question whether Google prohibits reasoning skills or teaches humans to think. "I don't think creating tools means there's no opportunity to think," Liz Reid, vice president and head of search at Google, said during an interview with Access…...